How your branded app can help you stay closer to your customers?
The definition of brand recognition has changed quickly in the last few years.
Let me tell you a story; long back, there used to be ‘Brand A’ (example) which had a big bricks-and-mortar store in a metro city. People used to trust that the brand must be good as it existed in a prime location. That brand used to gain a good amount of awareness through word of mouth, and eventually, it used to increase brand recall and brand recognition.
Then we started changing with the advancement of technology, human behaviour, and the nature of living. Human beings always tend to live in comfort. So, with time we started shifting to the internet.
A new concept came that your brand has no value if your business is not on the internet. The last few years have brought many changes in human psychology, and now in the new normal, people worldwide are mostly attached to their phones. If you want to reach out to them, their phone is the quickest medium. That’s why all the major brands from every different industry are shifting to the mobile application platform. In 2021, if your brand has no app, you are one step behind or at par with your competitors.
Just take a pause and think, which all apps do you have on your phone? If it’s e-commerce, you have either Amazon, Flipkart, Myntra, or even all of them. Incase it’s about e-payment, you have Gpay, PhonePe, Paytm, or even all of them. If it’s social media, you have Facebook or Instagram or Twitter or LinkedIn on your phone. Just 7 to 10 years back from now, we were habituated to use them on a computer! That’s how human psychology changes.
There are few obvious reasons why we adopted this change:
- Smartphones are made affordable now. They are not only for people in business but for every common person.
- The availability of high-speed internet has boost up mobile usage among every age group of people.
- More convenient to use.
- Portable and handy.
- Pandemic has forced people to stay at home, to spend their time, people have increased their phone using time.
Advantages a business can avail going app-friendly:
- Businesses can always stay closer with their customer (in their hand).
- Customers will pay more attention on mobile than on the desktop.
- The loyalty program or app-only offers can increase sales.
- One-on-one app notification every day to keep them hooked to your app.
- Personalised treatment.
- Better app UI gives better returns.
- One-on-one support on priority.
- Timeless browsing experience.
- More user friendly and easy to navigate.
- Increases users’ trustworthiness.
A secret you need to know:
Here is a secret that a brand that already has an app will never share with you. The main benefit is that you can directly communicate, increase sales, and upsell your clients with ‘in-app notification.’ This is one such tool that lets brands generate more than 200% revenue than usual. Ask me how?
Let me give you an example. If you have Zomato/Swiggy/Myntra installed in your app, you might have seen that app notification comes from them every day and at least twice a day; once you click on it, boom! You are hooked!
This is the one benefit app has that you can’t get anywhere else. It is an effective way to stay in the mind of your customers, and they will eventually end up shopping and ordering using your branded mobile application.
The Appification of business has no limitation to a particular industry. The jewellery industry is also adapting the change and is now ready to hold the hands of the technology.
When it comes to Triologic, we have developed plenty of customised app architecture for our existing jewellery clients. Not only the JewelFlow app architecture, but we have several app extensions like JewelMeet for video calling needs of every Jeweller, KAM for custom jewellery order management, and JewelGate for enhanced digital security for jewellers. And most importantly, all our apps are secure from any 3rd party malware and gives you the highest app benefits. We offer a custom in-app notification setup. You can stay connected with your clients not only with app notification but also with time to time custom messages on their registered contact numbers. Engagement is the key to brand loyalty, and JewelFlow is your master key for B2B customer engagement.